Feb 3, 2024
LinkedIn Carousels – The Feature That’s Making All the Difference


Whether you’re sharing a “How to” guide, telling a customer success story or showcasing your portfolio, LinkedIn carousels provide a unique way to share content. But crafting a converting carousel requires more than just creating the right content. It also takes special care to make sure your carousel is optimized for the platform, especially on mobile.

Fortunately, we have some tips for you to help ensure your LinkedIn carousels are the perfect mix of engaging and informative. Keep reading to learn more about the LinkedIn carousel feature, real-life examples from savviest creators, and best practices to help you create LinkedIn carousels that get seen and clicked.

The Feature That’s Making All the Difference
LinkedIn introduced document sharing back in 2018, and more users are using it every day to drive engagement on their profiles. In fact, last month Socialinsider reported that native documents, which are PDFs uploaded directly to LinkedIn, receive 3x more clicks than any other post type.

5 Creative Ways to Use LinkedIn Carousels for Business Growth

The key to LinkedIn’s document sharing feature is that it’s designed specifically for the platform, allowing you to create and edit your posts within the app. And it’s been built with the mobile user in mind, with a scrollable layout that works well on both desktop and mobile.

To share a document, simply log in to LinkedIn and click the Start a post box at the top of your feed. Then select the ‘Document’ button – which looks like a page icon. From there, you can select a file from your computer or upload it from Google Drive or Dropbox. Once you’re happy with your content, you can add a caption and @mentions to complete your post.

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